CIS Microfiche Library 1970-2002 (CIS Asia Pacific Collection)

 CIS NO: 87-J841-9
 TITLE: Cracking the Japanese Market.
 SOURCE: Committee on Economic. Joint
 DOC TYPE: Hearing                   COLLATION: iii+58 p.
 DATE: Feb. 10, 1986
 CONGRESS-SESSION: 99-2              SUDOC: Y4.Ec7:J27/14
 ITEM NO: 1000-B; 1000-C             PUB NO: S.Hrg.99-1018
 LC CARD NO: 87-600942               MC ENTRY NO: 87-8526

 Hearing before the Subcom on Trade, Productivity, and Economic Growth to
 examine the potential for expansion of U.S. business marketing opportunities
 in Japan.
 CONTENT NOTATION: Japanese mktg potential for US firms
 DESCRIPTORS (and special content notations): SUBCOM ON TRADE,
     PRODUCTIVITY, AND ECONOMIC GROWTH. JOINT; FOREIGN.TRADE; JAPAN (Mktg
     potential for US firms); MARKETING
 LEGISLATIVE HISTORY OF: P.L.100-418

 87-J841-9 TESTIMONY NO: 1          Witnesses Testimony
 WITNESSES (and witness notations):
     OKUMURA, EARLE T. (dir, pacific rim mktg services, KPMG Peat Marwick,
        p. 2-12, 52-58)
     ZYSMAN, JOHN (prof, Univ of Calif at Berkeley, p. 12-21)
     GEIGER, RUSSELL E. (pres, Delta Electronics, Inc., p. 21-27)
     EASTER, STEVEN W. (vp, Calif Almond Growers Exchange, p. 27-37)
     HUGHES, WILLIAM D. (chm and chief exec officer, Kingpac Intl;
        representing Western States Meat Assn, p. 38-44, 52-58)
     ABBOTT, ELAINE R. (intl economist, Sunkist Growers, Inc., p. 45-46,
        52-58)
     KING, RICHARD C. (pres, Richard King Intl; representing Calif Assn of
        Winegrape Growers, p. 46-58)
 STATEMENTS AND DISCUSSION: Experiences with and recommendations for
     marketing U.S. products in Japan.
 CONTENT NOTATION: Japanese mktg potential for US firms
 DESCRIPTORS: CALIFORNIA ALMOND GROWERS EXCHANGE; WESTERN STATES MEAT
     ASSOCIATION; CALIFORNIA ASSOCIATION OF WINEGRAPE GROWERS; KPMG PEAT
     MARWICK; DELTA ELECTRONICS; SUNKIST GROWERS